Loyalty Now - About Us

FOUNDED WITH A BOLD VISION

To be payment-linked offers (PLO) leaders in each market we operate.

Loyalty Now has established a unique loyalty rewards platform that is frictionless and eliminates the barriers for members and merchants to participate.
Our platform is robust, resilient and scalable insuring ease to implement, use, operate and expand.
We have employed the contemporary use of tools, technologies and standards to safeguard relevance, maintain currency and ensure security of our platform.

Loyalty Now is a proven technology loyalty rewards platform that has established commercial relationships with trusted brands such as Visa, Mastercard and eftpos.

Our mission is to deliver the tools, processes and functionality that brings the member and merchant closer together in order to create value for the member, merchant and program operator eco system.
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Loyalty Now is PCI DSS Level 1 Certified to handle all identifiable information and credit card transactions.

PROUD MEMBERS OF

MEET THE TEAM

Our team leads progression

Chris, with over 25 years of entrepreneurial experience in B2B and B2C industries, co-leads the board and leads Loyalty Now’s key projects, where he pushes the organisation toward adopting a project-driven structure. He also fosters a collaborative and empowering culture that reaches across silos.

Christopher Carroll

Co-Chair & Chief Project Officer

Anurag co-leads the board and leads the Loyalty Rewards International (LRI) group of companies. A senior executive with over 25 years of experience across Fortune 500 companies and start-ups in loyalty technology, fintech, paytech and travel tech industries, Anurag brings expertise in all major verticals of the payments, loyalty and rewards value chain.

Anurag Vasisth

Co-Chair & Group CEO

Michelle brings over 15 years of experience in the communications sector, specialising in B2B technology. With expertise in strategic planning, crisis support, and integrated marketing campaigns, she is dedicated to creating impactful programs that yield tangible results.

Michelle Taylor

Chief Communications Officer

Robert, a key investor and a board member based in the US, brings over 30 years of experience in design, manufacturing, marketing, wholesale, and retail. He enriches the board with an “outside-in” perspective, along with supporting international expansion.

Robert Bramble

Non-Executive Director